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vis-ion [vizh-uhn]:
-noun

1. the act or power of sensing with the eyes; sight.
2. a scene, person, etc., of extraordinary beauty.

Origin: 1250-1300; ME < L vision- (s. of visio) a seeing, view, equiv. to vis(us), ptp. of videre to see + -ion- -ion

Since ancient times the human sense of vision has been a source of wonder: a commonplace, everyday miracle. But the joy of seeing was always frustrated by the fleetingness of events and the melancholy quickness with which memory fades. This is the basis for most art: The actualization of our collective desire to depict what we see, either with our eyes or mind's eye. Beauty broken from the mold of the mind and solidified, crystalized into tangible, everlasting form.


pho-tog-ra-phy [fuh-tog-ruh-fee]
-noun

1. the process or art of producing images of objects on sensitized surfaces by the chemical or electronic action of light or of other forms of radiant energy, as x-rays, gamma rays, or cosmic rays.

Origin: 1839; photo- + -graphy

It was the need for lasting, ever more detailed images that drove the invention of photographic technologies and photography. Photography, both the Art and Science, is basically about documenting human vision. People, architecture, documents and events are all subjects to be captured faithfully by the lens. But beyond the mere physical reality etched by light is the true essence of the human experience: joy, desire, pain, tragedy...beauty. All of these are as widespread and everchanging as the photons which record them. We acknowledge this omnipresent dynamicism in the universe, a sort of "violent ubiquity", and take it to heart as a core value of our photography. Documenting these intangibles, especially beauty, is not only a heartfelt value, but our ardent passion. And as is the case with all art, that sometimes means enduring sacrifice and employing tough love and strict discipline in the pursuit of one's muse (mostly just so she will sit still long enough to snap her picture).

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